In-store digital signage has been shown to influence purchasing decisions and boost sales, with 68% of customers stating that ‘digital signage would make them more likely to buy advertised products.However, despite the ever-increasing prevalence of screens at the...
Why do brands need Digital Strategy? In the current retail climate, brick and mortar stores are having to work harder than ever to compete both with each other and with online retail. Due to the rise of online retail, the store proposition is being forced to move away...
Digital Shelf Edge (DSE) or Electronic Shelf Labels (ELS) have seen a recent rise in popularity. As technology has advanced and becomes more cost-effective, many shops have turned away from traditional ticketing in promotional areas and introduced DSE into their...
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