Insights
Industry insights, opinions, and expertise from the Blynk team!
3 points to consider for digital content in-store.
In-store digital signage has been shown to influence purchasing decisions and boost sales, with 68% of customers stating that ‘digital signage would make them more likely to buy advertised products.[1]However, despite the ever-increasing prevalence of screens at the...
Can Digital Shelf Edge help retailers be more sustainable?
As technology has advanced and becomes more cost-effective, many shops have turned away from traditional ticketing in promotional areas and are introducing Digital Shelf Edge (DSE) into their retail spaces. DSE offers retailers several benefits, allowing them to...
The Importance of Audio in Creating a Distinct Brand Space.
It may sound obvious, but we all make conscious choices about what we want to listen to on a daily, or even hourly basis. Consider your listening habits on an average day: maybe you listen to an interesting podcast on your commute to work; your office plays the radio;...
How can Stores Encourage Customer Interaction in a Post COVID World?
The Coronavirus pandemic has changed the world. Facemasks, social distancing and singing ''Happy Birthday'' to yourself whilst washing your hands are all now part of our everyday lives. Things that we used to take for granted, such as ordering our fast food via a...
Celebrating Women in Tech
This International Women's Day, Blynk wanted to celebrate women's achievements and advancements in the tech industry. There is still a long way to go to reach equality in the industry, but we wanted to honour some of the women through history and across the world,...
What Makes a Successful In-Store Digital Strategy?
In the current retail climate, brick and mortar stores are having to work harder than ever to compete both with each other and with online retail. Due to the rise of online retail, the store proposition is being forced to move away from value and convenience, and...